Hello, Reader!

You’re probably aware of the chaos Google’s latest algorithm has brought on search engine results.

In case you’re not, here’s a quick rundown:

• The search engine ramped up its stance against low-quality, unhelpful content, which affected 40% of search results.
• Lots of websites were affected by the update. Even big and trustworthy sites lost traffic.
• Tons of niche site owners are complaining (and with good reason) that the update wiped out their sites’ traffic despite them publishing helpful content based on their first-hand experience.
• Authoritative sites like Forbes replaced niche sites on search rankings despite having less trustworthy content with information that borrows and regurgitates what’s already been said online, i.e., there are no new insights from experience drawn from their content.

These points are just scratching the surface of what Google’s algorithm update caused online.

And we’re not even touching upon the soft launch of Search Generative Experience (SGE), which is Google’s way of leveraging AI on search results to disastrous effect.

With all this said, people are PISSED.

But why does this matter to you as a writer, you ask?

The influx of changes brought about by Google signals CHANGE and OPPORTUNITY.

CHANGE, because the update broke the old ways of creating content that ranks on Google search.

Let’s face it—content sites that cover the topic in depth no longer work to rank on Google. Maybe Google will change its tune very soon, but there’s a slim chance of that happening.

So, instead of worrying about something that may never happen, it’s best to focus on what’s already happening.

For now, it’s in your best interest to shift your approach to content writing.

Should you prune your content and redirect non-performing pages on your site to those that attract traffic?

Should you refine your topical mapping strategy by limiting the number of articles you create for your site or your client’s? This would reduce the number of URLs created on your site, making it easier for search spiders to crawl and index the website you’re handling.

P.S. Right now, I'm offering content audit and content reoptimization services for people who lost traffic and helping them find areas of improvement to recover and improve their traffic. s writers, I suggest you do something similar!

Or should you continue doing what you’re doing—nay, double down on the same tactics and strategies, hoping this is just a phase in Google search and things will return to normal?

There’s no right or wrong answer because there is no clear solution to this issue. And this is what makes SEO interesting and exciting again.

It allows you to experiment and take calculated risks to make things happen in your favor,

This is also where OPPORTUNITY takes place.

While you’re busy rethinking your SEO writing approach, consider putting your writing skills to good use.

Learn list building and email copywriting to convert visitors into subscribers and send them exclusive content, which could convert them again into buyers of your product or service.

Also, take this time to build your social media followers by sharing your expertise on Facebook, X, LinkedIn, and others, engaging with like-minded audiences, and contacting prospects to turn into clients.

To help you attract the right traffic to your content, run and test paid ad campaigns to build your list and followers more effectively!

Again, these are EXCITING TIMES in the digital marketing industry.

Some people may get discouraged by the results, which causes them to fold and quit the industry.

Others accept these challenges and find ways to persevere and turn adversity into success and greater earnings.

Which of the two are you?

Keep writing,
Chris